Jerry L. Smith is the founder of JLS Sales Academy. The systems, tools and resources we teach agents to use were created by him during his career as a personal producing agent.

His story didn't start as some master salesman and industry highflyer. Although, with the millions of dollars in commission he has earned as a personal producer, you would almost think it should. The simple truth is he almost didn't enter the industry at all. It was only when he began to think his way through the business that he began to win. He applied the strategies of playing chess that he learned from his younger years of playing in chess tournaments throughout to the process of strategically helping his clients.

Over the years, his industry knowledge and unique skill set has become well known throughout the senior insurance industry. Numerous marketing organizations and insurance carriers have partnered with JLS Sales Academy to provide sales training and for their agents.